Additional event information
Growing your practice in challenging times
Friday 23 April 2010
Leeds Marriott Hotel, Leeds
Please click here to download a PDF copy of the seminar brochure
In these uncertain economic times it has never been more important to understand your dental practice and how you can plan for the future and grow your business. Financial planning is an essential part to maximise opportunities and capitalise on the contribution your business makes. By re-evaluating business strategies and reviewing your financial management you can reduce stress, increase production and staff satisfaction.
This event is aimed at dentists and their teams who are already established in a practice and want to gain a greater understanding of the business and financial aspects involved in developing their practice further.
Programme
08.30 Registration and refreshments
09.00 Opening remarks from the chair
Simon Hocken, Director, Breathe Business
09.15 Re-evaluating your business strategy and business plan in the current economic climate*
• Examining the merits of different business strategies.
• Checking your performance against objectives and key performance indicators.
• Monitoring performance against cashflow forecasts.
• Updating your business plan to help your practice thrive.
• Reasons why business plans fail.
George Manolescue, Managing Partner, Dental Business Solutions
* This session will be moved to 15:45 at the London seminar 26 February
10.15 Improving your practice profile to attract and retain patients
• Understanding and monitoring your local market and potential patients.
• Determining the ‘ideal’ patients for your practice.
• Targeting the right services to the right people.
• Ensuring patients are aware of all the services you offer.
• Improving the branding of your practice.
• How to differentiate your practice from your competitors.
• Possible changes to the NHS Pension Scheme.
Joanna Coates, Business Adviser, BDA
11.00 Morning refreshments and exhibition
11.30 Introducing low cost value-added services to impress patients
• Adding services to make you practice more inviting.
• Case studies of where value added services have been introduced effectively.
• Identifying additional skills within your practice team to implement new service ideas.
• Tendering for additional NHS work to expand your NHS practice.
• Considerations for specialising and entering niche markets.
Sophie Stubbs, Practice Management Consultant (NHS Adviser), BDA
12.15 Demystifying tax and financial management to achieve realistic growth
• Analysing your accounts and identifying areas requiring change.
• How changes in the budget will affect you and your practice.
• Setting your budgets and targets for growth.
• Evaluating investment opportunities – are SI PPs still a good investment?
• Considering the pros and cons of incorporation.
Alan Suggett, Partner, unw chartered accountants
13.15 Lunch
14.30 Developing an empowering working environment to motivate and retain staff
• The importance of recruiting the right staff.
• Providing development opportunities for your team.
• Effective motivational schemes and how they can improve your team spirit.
• Keeping staff informed of changes and developments within your practice.
• Staff incentive ideas on a budget.
• Ways to reduce your daily stress levels without reducing profitability.
• Top tips for effective communication.
Abalene Odell, Practice Management Consultant, BDA
15.15 Afternoon refreshments
15.45 Reviewing your prices to maximise your profits *
• Reworking your pricing structure to ensure it is fit for growth – revising your hourly rate calculations, use of value-based fee setting and loss leaders.
• Strategies for retaining patients when increasing your prices.
• How to sell your new services to existing patients.
• How to attract new fee-paying patients.
• Examining all your costs and tips on how to improve your cost control.
• Obtaining economies of scale and negotiating with suppliers.
Julian Perry, Principal Dentist, Oxfordshire
* This session will be moved to 09:15 at the London seminar 26 February
16.45 Questions and closing remarks from the chair
17.00 Close of seminar
© British Dental Association 2009
Speakers
Simon Hocken
 | Simon has previously run two successful dental practices and is a well known accredited business coach, public speaker and founder director of Breathe Business. Breathe Business services and solutions help principals and dental teams break through to new levels of success. Simon coaches on techniques and practical solutions of becoming resilient to the charge of the corporate, the credit crunch and the competition. |
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George Manolescue
 | George is Managing Partner at Dental Business Solutions. He provides wide-ranging business advice, both to those starting up in practice, and to help more established practitioners organise for success and profit. |
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Joanna Coates
 | Joanna is a Business Adviser with the BDA and advises on a range of issues including tendering for
NHS contracts, buying and selling practices and incorporation. Prior to joining the BDA, Joanna worked as a Business Analyst focusing on the National Health Service National Programme for IT, having graduated in Human Sciences and Research Methods from the universities of Oxford and Nottingham. |
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Sophie Stubbs
 | Sophie works as a NHS Adviser as part of the BDA’s business advice team. She advises members on a number of NHS and business issues including incorporation, buying and selling dental practices, NHS contract terms, disputes with Primary Care Organisations, and NHS parental, long term sickness and seniority pay. Sophie is a non-practising solicitor and formally acted for a large dental body corporate on dental practice acquisitions.
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Alan Suggett
 | Alan is a Chartered Accountant and Partner in unw chartered accountants, leading the team which specialises in advising dental clients. He is a member of the National Association of Specialist Dental Accountants (NASDA) and a member of the technical committee. Alan is the editor of the quarterly NASDA goodwill survey which analyses all NASDA member client practice valuations. |
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Abalene Odell
 | Abalene is a Practice Management Consultant at the BDA. She is an experienced human resources professional with years of experience advising businesses on recruiting staff and getting the best from its workforce. Abi has a wealth of experience holding disciplinary and grievance hearings, setting her experience to good use carrying out training for BDA members and, on occasions, providing BDA consultancy services to members with particularly difficult staffing issues. |
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Julian Perry
 | Julian qualified in 1983 and started his career in hospital dentistry moving to general practice in 1986. He has a special interest in implant and restorative dentistry. He is regarded as a pioneer in the advancement of cosmetic excellence and was the originator of Europe’s first cosmetic centre for dentistry in Selfridges Department store in London. Dr Perry owns a business development consultancy (Blueserver Group) and for the last 16 years has assisted dentists with practice sales and purchases, agreements, disputes, contracts, rebranding, finance and marketing. |
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Prices
Special offer: buy 1 get 1 half price*!
BDA members: £250
Non-members: £310
Dental Care Professionals / Non-member spouses: £185
The fee includes refreshments, a hot buffet lunch and all course documentation. If you would like to attend, please complete the registration form overleaf.
* the cheapest place will be charged at half price
Accreditation
The seminar meets the educational criteria set by the GDC for verifiable CPD (6 hours) and is certified by the British Dental Association.
Hotel accommodation
If you wish to stay overnight during the event please contact Virtuoso, our appointed hotel booking agency, direct on 0845 310 3333 quoting reference ’BDA – Growing your practice in challenging times’. Alternatively, you may email them at bda@virtuosoltd.com or book online at www.virtuosoltd.com. If you have used the Virtuoso website before enter your email address and password at the top right hand corner of the screen and click ‘Log In’. If you have not used this site before, click ‘Register’, enter your details and click ‘Register’. Once completed this will return you to the home page. Click on ‘For your event search’ in the left hand column. Type ‘BDA’ and a list of all BDA events should appear, select the event you are attending and click ‘Search’. This will take you to a list of matching events, click ‘View’ on the event you are attending and follow the on-screen instructions.
Further information
Online bookings will commence shortly.
For further information on the programme and arrangements for the seminar please contact:
Merete Ficken, Events Executive, British Dental Association, 64 Wimpole Street, London W1G 8YS
Tel: 020 7563 4590; Fax: 020 7563 4591; Email: m.ficken@bda.org
Exhibition space
We currently have exhibition space avalible at this event. For further information please contact:
Simon Boyd, Events Marketing and Sponsorship Manager, British Dental Association, 64 Wimpole Street, London, W1G 8YS
Tel: 020 7563 6883, Email: s.boyd@bda.org
