The seventh podcast in our series features Peter Ward, Chief Executive of the BDA, discussing if dentistry is on the ‘critical list’, and says that the profession is still facing a time of change and upheaval.
Peter discusses the importance of a scientific and analytical process in the implementation of the new dental contract and says he is pleased to see the new dental contract pilots informing the process.
Looking at the impact of the Office of Fair Trading’s report investigating the dental market which is expected later this month, Peter talks about the strengthened market presence of dental corporates and the discusses the idea of direct access for patients to dental care professionals.
He also outlines the hard work that will be faced by the new Principal Executive Committee (PEC) of the and reflects on the changed experience of young people entering the profession compared to when he began dental school in 1978.
Listen to the interview below.
An mp3 of the interview is available for download.
A full transcript is also available.
