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The profitable practice, Edinburgh, Scotland

Event Type
Event Subject
Business management
Development Outcomes (B)
Topic Groups (Business Management)
Friday 7 December 2018
09:30 - 17:00
Holiday Inn Edinburgh
132 Corstorphine Road, EDINBURGH, EH12 6UA, England
Booking Fees
  • Essential member: £150.00
  • Complimentary: Expert member: £0.00
  • Complimentary: Extra member: £0.00

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Contact details

Contact Emma Charles

Tel 020 7563 4590

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Member Series 

The profitable practice - business and management skills to grow your practice

Friday 7 December 2018 I Edinburgh, Scotland

Exclusive event for BDA members

Sponsored by:

​ ​LW Logo Master CMYK.jpgHenry Schein Dental.jpg
Software of Excellence.jpg

This programme has been designed to help your business reach its true potential. Immersing you in the non-clinical aspects of business in dentistry, it will enable you to think like a successful business leader and create top performance across the practice. Aimed at busy clinicians, this is a step-by-step insight into how to move towards the business model you want and make a successful business your reality. The day will explore improving business acumen, leadership in business, marketing, those all-important financials and how to remain inspired.

Session highlights*:

  • How to run a profitable practice and have a life outside of the practice
  • Insurance and finance for a successful dental practice – financing your practice; planning; protecting; and risk management
  • Modern methods for marketing your practice
  • Management, leadership and team performance for a strong practice
  • How to make a successful practice your reality

*Programme subject to change



​09:00 Registration, refreshments and exhibition

09:30-10:30 How to run a profitable practice and have a life outside of the practice

• Setting business objectives
• Researching the local market and attracting patients and then keeping them!
• Controlling business costs and how to price your services
• Business development whilst still having a life.

James Goolnik, Practice Owner and Dentist, London

10:30-11:30 Insurance and finance for a successful dental practice

  • Protecting your practice – know the insurance risks for your practice (traditional and emerging) and how to avoid them
  • Growing your practice – know what funding options are available and how to maximise income streams
  • Savvy financial planning for practice owners – how to manage your finances to achieve and keep a work/life balance.

Shane Presley, Independent Financial Adviser, Lloyd and Whyte

11:30 Morning refreshments and exhibition

12:00-13:00 Modern methods for marketing your practice

• Building your brand
• Marketing to reflect your practice rather than someone else's!
• Sales and marketing strategies, and the supporting processes required
• How to track the success of your marketing campaigns
• Web, SEO and marketing
• Making use of new technologies for marketing

Nigel Reece, Managing Director, Dental Design

​13:00 Exhibition and networking lunch

14:00-15:00 Management, leadership and team performance for a strong practice

• Leadership v management
• Enhancing performance and leadership across the whole practice
• Recognising the potential in your team and helping team members be the best they can
• Creating confidence in managers
• The forgotten management – be prepared with sound legal management at your practice

Alun Rees, Dental Business Coach, Former Dentist and Practice Owner

​15:00 Afternoon refreshments and exhibition

Driving growth by going digital
Learning objectives:

  • Is digital for me?
  • How digital technology can improve your patient treatment pathway.

Lison Cabioch, Connect Training Specialist, Henry Schein

Setting and tracking goals to boost business performance
Learning objectives:

  • Learn how to identify the key performance indicators that you should focus on to meet both your business and individual objectives
  • How to set targets for each role which make use of industry benchmarks.

Ian Hamilton, Software of Excellence

16:00-17:00 How to make a successful practice your reality

• Applying business and management skills to make a successful practice your reality
• Remaining inspired as a business leader
• Behind the scenes of successful practices - real life case studies.
• Aiming high - business development at the next level!

Daz Singh, Dentist and Practice Owner, Liverpool

​17:00 Event closes



James Goolnik photo

James Goolnik, Practice Owner and Dentist, London

James qualified in 1992 from King's College London. He has worked exclusively in the City since 1995 and took two years off to gain a Masters degree in Conservative dentistry at the world-renowned Eastman Dental Institute. He founded Bow Lane Dental Group, a multi-speciality dental practice with an onsite laboratory in 2001.

James is a past-president of the British Academy of Cosmetic Dentistry. He is a member of the British Dental Association. He is a judge for both the Dental Industry Awards and the Dentistry awards.

He lectures internationally and has delivered over 90 seminars on tooth whitening techniques, minimal invasive dentistry, dental marketing and growing your business whilst having a life.

His book Brush is a number one best seller on Amazon and all the profits go to Dentaid. The first project was in Malawi where James installed a two surgery dental practice and led a dental team to deliver a skills transfer workshop. His current project is tackling the problem of sugar being used as a reward for children.

Nigel Reece photo

Nigel Reece, Managing Director, Dental Design

Nigel founded Dental Design – the leading design and marketing agency for the dental profession – back in 2000. Its key focus is delivering dental marketing strategies with measurable ROI, through website design, SEO/PPC, social media, e-mail marketing and much more.

Following a successful career in sales and marketing management, which included Blue Chip organisations such as Marks & Spencer, Mars and BUPA, Nigel established Dental Design, a company which has enjoyed great success since its inception, and today helps many practices across the UK to develop and maintain a professional and assured marketing presence.

Nigel has a particular interest in digital marketing and a real passion for driving businesses forward through a blend of creative and marketing skills.

Alun Rees photo

Alun Rees, Dental Business Coach, Former Dentist and Practice Owner 

Alun Rees BDS is The Dental Business Coach. He graduated from Newcastle University and spent several years as an oral surgery resident before working as an associate in a range of different practices. With this solid foundation, Alun launched two practices in the space of just 15 months, a challenge in the toughest economic conditions. He sold his dental business in 2005.

His background and experience have given him a strong understanding of what others go through to build a successful practice. He has seen many different approaches and learned his own lessons in the real world. He is an accepted authority on practice organisation and management and has written and presented widely on the subject. He understands and appreciates the challenges, both large and small, that face dentists every day and offers specific and specialised support for dentists and their teams. 

Daz-Singh-web photo.jpg

Daz Singh, Practice Owner and Dentist, Liverpool

Daz qualified in 2005 from the University of Liverpool. In 2008, with his business partner, he co-founded, Ollie & Darsh, a private aesthetically focused GDP based dental clinic in the centre of Liverpool. His clinical focus and interests are around delivering ortho-restorative aesthetic solutions to his patients in a minimally invasive way.

He is a founding member of the European Society of Aesthetic Dentistry and is also a member of both the British and American Academies of Cosmetic Dentistry. He has also lectured nationally as an instructor for both Invisalign GO and 6 Month Smiles.



LW Logo Master CMYK.jpg


​Lloyd & Whyte provide professional financial planning and insurance advice tailored to dentists. Having been in partnership with the BDA for over 20 years, they have helped countless dentists take care of what matters to them. From reviewing pension plans to understanding legislation, it always helps to have an adviser with expertise in serving your profession. Lloyd & Whyte's market leading practice insurance is one of many products offered to protect your business.

Henry Schein Dental.jpg

Software of Excellence.jpg

As a dental practice you need a business partner who will not just provide you with the tools, but also the ongoing support that you need to help truly optimise your practice performance. From decontamination and digital dentistry, to practice management software and business consultancy; Henry Schein and Software of Excellence have everything you need to increase profitability whilst giving you more time back to spend on your core service of clinical dentistry.


How to book





BDA members can book online
(login register - see top right of page)


By phone

020 7563 4590

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booking form  



Extra and Expert members: FREE*

Essential members: £150**


* Extra and Expert members are eligible to attend two complimentary events from the 'Member Series'. Any additional event booked will be charged at the Essential member rate.

** A limit of 20 places will be made available at each event for Essential members. Once these 20 places have been allocated on a first-come, first-served basis, a waiting list will be kept, and you will be advised before the event if a place becomes available.

Please note this event is only available for BDA Extra, Expert and Essential members. If you are interested in attending and would like to become a BDA member please contact the Membership team on 020 7563 4550 or you can join online

Full terms and conditions


5.5 hours CPD

The seminar meets the educational criteria set by the GDC for verifiable CPD (5.5 hours) and is certified by the British Dental Association.




If you wish to stay overnight during the event please contact MICE Concierge our appointed hotel booking agency by email or call
01438 908770.