New sugary drinks tax is an excellent first step says BDA
6 April 2018
The BDA has welcomed the introduction of the Soft Drinks Industry Levy (sugary drinks tax), which comes into force today in England, as alongside other organisations, we have long been calling for action to combat the devastating impact sugary drinks have on teeth and general health.
The Sustain Alliance has produced a report on 'How the sugary drinks tax was won', which features our campaigning work, including a sugar poster and set of infographics we produced to help raise awareness in dental surgeries and on social media, and a quote from BDA Chair, Mick Armstrong, highlighting the need to make '…sugar the new tobacco', which stressed the need for action.
What is the BDA doing?
We have been leading on calls for radical action to lower the nation's sugar intake for many years. The tax is just one element, but we also would like to see tighter controls on advertising (especially to children), restrictions on money-off promotions and sponsorship and an extension of the new levy to sugary foods.
The latest figures from Public Health England highlight that a child has a rotten tooth removed in hospital every 10 minutes, and we have called for a national effort capable of delivering transformative improvements in children's oral health.
Tooth decay is still the number one reason for hospital admissions among young children.
We are calling for some of the money from the sugary drinks tax to be invested into oral health improvement to help us focus on real prevention, giving dentists the time they need to ensure patients are following good oral health routines.
We're pleased to see our campaigning work and collaboration with other organisations is having an impact, but we know more can be done to safeguard our children's teeth.
What can you do?
Campaigning for better oral health
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