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Management

The BDA's Chief Executive Peter Ward leads a team of approximately 130 staff based in our offices in London, Cardiff, Stirling, and Belfast. ​

Chief Executive


Peter Ward
Chief Executive
​This Directorate is responsible for overseeing the work of the Association, the offices located in the countries of the United Kingdom, and project co-ordination.

The Executive Office is responsible for the offices of BDA President, Chairman of the Executive Board, and the work of the Chief Executive and Finance Director.
​It has an overall coordinating role, liaising with the autonomous committee chairs and other members of the Executive Board. The office also works closely with Directors, the Chair of the Corporate Management Group, and Chairs of BDA working groups.
 
The Directorate also incorporates the human resources team which is responsible for recruitment and selection, training, employee relations, people management issues and policy development. 


​Business Service

The Business Services Directorate is responsible for the successful operation of the Association.

Richard Shilling

Richard Shilling

Director

​The Business Services Directorate provides support and internal infrastructure services to members, officers and staff. Its role is to anticipate needs and provide services in facilities management, finance and information technology which meet best-practice standards. It maintains the Association's data systems, its financial, activity and membership information and is responsible for its accurate reporting and data protection. A key role of the Directorate is to maintain, safe-guard and develop the Association's assets for the long term and to monitor its performance in the short and medium term.

The Directorate is responsible for marketing relating to membership, products and services, and for driving attendance at the Association's paid-for events and conferences. The Directorate also oversees the Association's relations with the dental industry and our financial partner Lloyd & Whyte. The Member Relations team is the first port of call for general membership queries, including the processing of memberships, renewals, cancellations, upgrades and downgrades. It is also responsible for BDA Shop sales and for driving and supporting student members. The Directorate also incorporates the human resources team which is responsible for recruitment and selection, training, employee relations, people management issues and policy development within the Association.

Member Service

The Member Services Directorate is responsible for developing and maintaining the Association's advisory services for members, with reference to UK and European law, NHS and private practice and professional regulations and guidance.


Martin Woodrow

Martin Woodrow

Director

​The Directorate develops and maintains individual support for employed and self-employed members, and development of the Association's quality assurance scheme – BDA Good Practice. The Directorate is also responsible for media, public and parliamentary relations.

​​The Directorate has responsibility for all aspects of policy research, analysis and development. It develops strong working relations with external stakeholders to ensure effective, independent and evidence based policies for the Association. It also has responsibility for development of good practice, appropriate governance arrangements and the management of the Association's decision-making committees through the provision of secretariat services. 

The Directorate is also responsible for our educational offering to members, non-member dentists and dental care professionals, with the aim of establishing the Association as the principal source of high quality professional learning and development – this includes provision of a range of seminars and events as well as running the annual British Dental Conference and Exhibition. The needs of our member communities, both local and regional, are also served through the Directorate.

BDA London


Located in the heart of London’s medical quarter, the BDA's head office was opened by HM Queen Elizabeth II in 1967.

 

64 Wimpole Street has a variety of facilities for dentist members and non-members, from an extensive members only librarydental museum and a modern venue for meetings and events for hire

BDA Northern Ireland

Tristen Kelso
Tristen Kelso
National Director
​BDA Northern Ireland is led by Tristen Kelso and represents the interests of dentists in Northern Ireland. 

BDA Northern Ireland, based at The Mount in Belfast, represents and supports dentists in all branches of dentistry in Northern Ireland. Locally it is recognised by the Department of Health and the Northern Ireland Assembly as having the status and authority to negotiate on behalf of the dental profession.

BDA Scotland

Philip Grigor
Philip Grigor
National Director
BDA Scotland is led by Philip Grigor and represents the interests of dentists in Scotland. 

Provide guidance to members on remuneration, terms and conditions of service and regulatory matters relating to Scotland, involved in negotiations with the Scottish Government Health Directorates on behalf of the profession and raises awareness and lobbies members of Scottish Parliament on issues related to dentistry. 

BDA Wales

Caroline Seddon
Caroline Seddon
National Director
BDA Wales is led by Caroline Seddon and represents the interests of dentists in Wales. 

Through the BDA Welsh Council, the Wales General Dental Practice Committee and the Wales Committee for Community Dentistry, we liaise with and negotiate on behalf of dentists with the Welsh Assembly Government and the other health service administrators in Wales

Caroline's background is in biomedical research and higher education, although much of her career has been involved in the promotion of public health and medical education, including implementation of quality standards and development and improvement of membership services.

Elected Officers

Mick Armstrong
​Mick Armstrong
Chair
The BDA has just one decision making body: the Principal Executive Committee, usually referred to as the PEC.

Our e
lected officers include the PEC Chair, Mick Armstrong.​

​In these capacities the PEC agrees the strategy, policy and business operational plans for the Association, and holds the Chief Executive and his staff to account for their implementation.