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Chief Executive

Peter Ward 01  Peter Ward


This Chief Executive's Office is responsible for overseeing the work of the Association. It both advises and assists the Principle Executive Committee (PEC) in setting and implementing the policies and strategic direction of the Association.

It has an overall coordinating role, liaising with the Association's autonomous committee chairs and members of the PEC, Country and UK Council members. It also facilitates the offices of BDA President, Chair and Deputy Chair of the PEC. It is responsible for overseeing the work of the Association's two Directorates and works closely with the Directors and Associate Directors who together make up the Senior Management Team.