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Patients and the power of online marketing

Event Type
Event Subject
Business management
Topic Groups (Business Management, Education & Development, Patient Communications)
Friday 14 October 2016
09:00 - 17:00
British Dental Association
64 Wimpole Street, LONDON, W1G 8YS, England
Booking Fees
  • Dental Care Professional: £135.00
  • BDA member: £215.00
  • Non member: £315.00

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Contact details

Contact Erica Kyle

Tel 020 7563 4590

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Patients and the power of online marketing

Friday 14 October 2016

British Dental Association
64 Wimpole Street
London W1G 8YS



Learn how to generate an ongoing stream of new patients into your practice using the latest online marketing strategies.

Discover the secrets of the latest online marketing techniques, whether you are looking to expand your practice, build up revenue before selling or have just bought a practice.

If you’re frustrated by the lack of people coming to your website and you’re not converting enough visitors into patients, then this is a must-attend event to address your online marketing. Learn how to use the patient acquisition funnel and build a customer retention and expansion funnel. 

Learning objectives 

  • Attract new patients – the lifeblood of your practice
  • Increase the value of existing patients through retention and referrals of friends, relatives, colleagues and neighbours
  • Update your existing website and dramatically improve it
  • Content marketing principles for patient acquisition and retention.

Please note that we will be offering critiques of two websites during the day so if you would like yours to be considered please submit your website address when you apply for a place on this course. 

Each delegate will also receive a free copy of Alex Jenkins’ book The Art Of Attraction Marketing.


This training course meets the educational criteria set by the GDC for 6 hours of verifiable CPD and is certified by the British Dental Association.

About the speakers

Alison Miles-Jenkins (resized for website).jpg

Alison Miles-Jenkins, Chief Executive, Leading Light Media

Alison is Chief Executive of Leading Light Learning, formerly Training to Achieve, the training and management development consultancy. She has 30 years' experience in management and business development, marketing and has been described as an 'inspiration' to the dental profession. 

Alison has been working in the dental sector since 1998 with clients including the GDC, DCS, West Midlands Dental Deanery and numerous dental practices throughout the UK. With many other clients in diverse business sectors, Alison has helped more than 45,000 professionals and business owners become better at managing their staff and running and growing their businesses. 

Alison is also a Fellow of the Chartered Institute of Personnel and Development and has taught Chartered Management Institute courses at the highest level. She is also a regular contributor to professional and clinical magazines and journals, and was the winner of an Education and Lifelong Learning Award in November 2010. 

Alex Jenkins (resized for website).jpg

Alex Jenkins, Leading Light Media, and Author of The Art of Attraction Marketing

Alex is author of 'The Art Of Attraction Marketing', and an entrepreneur and marketing expert who is a trusted advisor to entrepreneurs and business owners on marketing, internet, and business success. What gives Alex his unique edge is that he's been in the trenches and learnt the hard way having gone through the ups and downs of running a business. Alex now helps professional practices and small organisations grow their business and increase their profits through the latest powerful sales and marketing strategies.


Cancellation policy

All cancellations must be received in writing either by email to, or by post to The Events team, BDA, 64 Wimpole Street, London W1G 8YS. This must then be followed by a telephone call to confirm receipt. Cancellations received 29 days or more prior to the event will be entitled to a 100% credit voucher or refund. Cancellations received between 15 days and 28 days (inclusive) prior to the event will receive a 100% credit voucher to attend a future BDA event or a 75% refund. For late cancellations received between 1 day and 14 days (inclusive) prior to the event, no credit voucher or refund will be given. Failure to attend the event on the day will constitute late cancellation and no credit voucher or refund will be given. Substitutions are welcome at any time.

Due to unforeseen circumstances, the programme may change and the BDA reserves the right to cancel the event or alter the venue and/or speakers.

Further information

For further information on the programme and to book your place on this course please contact: BDA Events, British Dental Association, 64 Wimpole Street, London W1G 8YS Tel: 020 7563 4590, Email: