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Communicating in a brave new world

Event Type
BDA EVENT
Event Subject
Business management
Topics
Development Outcomes (A, B)
Topic Groups (Business Management, Practice Management, Marketing)
Date
Thursday 5 November 2020
Time
19:30 - 20:30
Venue
BDA e-learning
Address
www.bda.org/ilearn, ONLINE
Speakers
Mark Oborn
Booking Fees
  • Dental Care Professional: £30.00
  • Essential Member: £0.00
  • Expert Member: £0.00
  • Extra Member: £0.00
  • Senior member: £0.00
  • Non member: £50.00
  • Student member: £0.00

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Communicating in a brave new world


Thursday 5 November 2020

19:30 – 20:30

 

As we all know, the world around us has changed significantly in the last 13 weeks. Businesses are having to pivot on their services, skills and the way those services are marketed. How will these changes manifest in the brave new world on the other side of the lockdown? How will marketing change? And what can we do to ensure we continue to market our business in the right way?

 

Learning objectives

  • Understand what is likely to change in marketing in our brave new world
  • Understand how your marketing message should change using four key principals
  • Understand what help is out there to help you plan your marketing for this new world
  • Understanding of what changes could be made to your website.


About the speaker

Mark Oborn

Mark Oborn

Mark is the only person in dental online marketing to have a Masters Degree in Business (MBA) majoring in marketing and creativity PLUS have run a dental business for 14 years and been working in dentistry for 23 years as a GDC registered technician.

He is also a master practitioner of the communication modelling system, neurolinguistic Programming (NLP) as well as being a master practitioner of hypnosis and a master NLP coach.

He speaks the language of dentistry, communication and online marketing fluently.



CPD

Development Outcomes - A and B1 hour CPD
A CPD certificate (in the name of the participant) will be made available once viewing of this online lecture has been finished and the delegate feedback survey completed.

 

How to book

If you are a BDA member you have complimentary access to this webinar. You must, however, register in advance to gain access. Ensure you are logged into the website and then book the webinar using the pink 'Register' button above (top right).

Once you have secured your place, you will receive an email with further instructions. Note the confirmation emails are typically dispatched at 09:00 each day.

Please be sure to follow the steps contained in your email to ensure your unique access link for the live webinar reaches you.

If you are a BDA member but do not know your website log in, contact the Events team on 020 7563 4590 or events@bda.org.  Alternatively, you may retrieve a password reminder.  

If you are a non-member dentist or dental care professional and do not already have a BDA website login, please fill in this form and we'll set you up with a username and temporary password. Alternatively, you can call the Events team on 020 7563 4590 or email events@bda.org and your registration will be processed offline.

 

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Can't watch the live session?

This webinar will be recorded and added to our on-demand webinar catalogue a week later.


Further assistance

Should you have any questions or require assistance please contact the Events team by email events@bda.org or by calling 0207 563 4590.