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The profitable practice - Manchester

Event Type
Event Subject
Business management
Development Outcomes (B)
Topic Groups (Business Management)
Friday 27 September 2019
09:00 - 16:30
Innside Manchester
1 First Street, MANCHESTER, M15 4FN, England
James Goolnik, Amy Walters, Dharamveer Singh, Nigel Reece, Nicki Rowland
Booking Fees
  • Dental Care Professional: £95.00
  • Essential member: £145.00
  • Expert member: £145.00
  • Extra member: £145.00
  • Senior member: £145.00
  • Non member: £195.00
  • Student member: £145.00

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Contact details

Contact Emma Charles

Tel 020 7563 4590

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The profitable practice - business and management skills to grow your practice

Friday 27 September 2019   |   Manchester



Sponsored by:

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This programme has been designed to help your business reach its true potential. Immersing you in the non-clinical aspects of business in dentistry, it will enable you to think like a successful business leader and create top performance across the practice. Aimed at busy clinicians, this is a step-by-step insight into how to move towards the business model you want and make a successful business your reality. The day will explore improving business acumen, leadership in business, marketing, those all-important financials and how to remain inspired.


Learning content and objectives

  • How to run a profitable practice and have a life outside of the practice
  • Insurance and finance for a successful dental practice
  • ​How online marketing can help to ensure a patient chooses YOUR practice  
  • Driving footfall through exemplary customer service 
  • How to make a successful practice your reality.

*Programme subject to change


​08:30 Registration, refreshments and exhibition

Opening remarks from the Chair:

Nicki Rowland, Owner, Practices Made Perfect Consulting

​09:00 How to run a profitable practice and have a life outside of the practice - part I
  • Setting business objectives
  • Researching the local market and attracting patients and then keeping them!
  • Controlling business costs and how to price your services
  • Business development whilst still having a life.

James Goolnik, Practice Owner and Dentist, London

​10:00 How to run a profitable practice and have a life outside of the practice - part II 
  • Meetings – frequency, duration and content
  • Which KPIs are important to monitor to be able to drive success for every part of your practice
  • Incentivise your team – how to motivate them

James Goolnik, Business Manager, Bow Lane Dental Group

​10:30 Morning refreshments and exhibition
​11:00 Insurance and finance for a successful dental practice
  • Protecting your practice – know the insurance risks for your practice (traditional and emerging) and how to avoid them
  • Savvy financial planning for practice owners – how to manage your finances to achieve and keep a work/life balance.

Paul Short Cert CII and David Beckett BA(Hons), DipPFS, Lloyd & Whyte

​12:00 How online marketing can help to ensure a patient chooses YOUR practice  
  • How to maximise your SEO (search engine optimisation) and make it easier for patients to find you online
  • How to build a positive online reputation (monitoring and evaluating reviews)
  • Improve the user experience of your website to influence buying decisions

Nigel Reece, Managing Director, Dental Design

​13:00 Lunch and exhibition
​14:00 Driving footfall through exemplary customer service 
  • Explore why a great patient experience is vital to practice growth
  • Look at the patient journey and how to make it exemplary
  • Discuss bullet-proof telephone skills
  • Explore the importance of creating a lasting impression

Nicki Rowland, Owner, Practices Made Perfect Consulting

​15:00 Afternoon refreshments and exhibition
​15:30 How to make a successful practice your reality
  • Applying business and management skills to make a successful practice your reality
  • Remaining inspired as a business leader
  • Behind the scenes of successful practices - real life case studies.
  • Aiming high - business development at the next level!

Daz Singh, Dentist and Practice Owner, Liverpool

​16:30 ​​Close of event



David Beckett web.PNG ​David Beckett, BA(Hons), DipPFS        

Financial Planner and Wealth Manger, Lloyd & Whyte

David is a Financial Planner and Wealth Manager with over 10 years professional experience. He advises professionals and business owners on their private financial affairs, specialising in retirement planning.

​​James Goolnik

Practice Owner and Dentist, London

James qualified in 1992 from King's College London. He has worked exclusively in the City since 1995 and took two years off to gain a Masters degree in Conservative dentistry at the world-renowned Eastman Dental Institute. He founded Bow Lane Dental Group, a multi-speciality dental practice with an onsite laboratory in 2001.

James is a past-president of the British Academy of Cosmetic Dentistry. He is a member of the British Dental Association. He is a judge for both the Dental Industry Awards and the Dentistry awards.

He lectures internationally and has delivered over 90 seminars on tooth whitening techniques, minimal invasive dentistry, dental marketing and growing your business whilst having a life.

His book Brush is a number one best seller on Amazon and all the profits go to Dentaid. The first project was in Malawi where James installed a two surgery dental practice and led a dental team to deliver a skills transfer workshop. His current project is tackling the problem of sugar being used as a reward for children.

Nigel Reece

Managing Director, Dental Design 

Nigel founded Dental Design – the leading design and marketing agency for the dental profession – back in 2000. Its key focus is delivering dental marketing strategies with measurable ROI, through website design, SEO/PPC, social media, e-mail marketing and much more.

Following a successful career in sales and marketing management, which included Blue Chip organisations such as Marks & Spencer, Mars and BUPA, Nigel established Dental Design, a company which has enjoyed great success since its inception, and today helps many practices across the UK to develop and maintain a professional and assured marketing presence.

Nigel has a particular interest in digital marketing and a real passion for driving businesses forward through a blend of creative and marketing skills.

Nicki Rowland           

Owner, Practices Made Perfect 

Nicki's career began in 1992 as a chartered, state registered physiotherapist with a special interest in head and neck pathology. She has lived and breathed practice management since opening Perfect 32 Dental Practice in East Yorkshire in 2005. For over 11 years, Nicki nurtured her team to achieve exemplary standards in both clinical and customer service based areas of work and as a result the practice won countless awards. These include The National Training Awards for Yorkshire and Humber in 2010, as well as being a national finalist in the SME category. In 2011, Perfect 32 won The Training Business of the Year Award at the local Chambers of Commerce Awards and Nicki herself was awarded Practice Manager of the Year by the UK's Association of Dental Administrators and Managers (ADAM) in 2012.

In 2014, Nicki set up her own business, Practices Made Perfect by Nicki Rowland. She is impassioned about sharing her knowledge and enthusiasm with other practices to help them survive and grow in the present tough economic and political climates. She is currently working with leading companies in the dental world to deliver compliance and strategic business consultancy and Institute of Leadership and Management (ILM) and other training to dental professionals.

Paul short web.PNGPaul Short Cert CII                        

Head of Commercial development, Lloyd & Whyte

Paul is currently Head of Commercial Development at Lloyd & Whyte and has over 10 years’ experience advising clients around Commercial Insurance. 

Paul's focus is to get to know our clients' needs in order to provide practical insurance advice to reduce the risks to their businesses.

Daz Singh - web photo.jpg ​​Daz Singh            

Practice Owner and Dentist, London

Daz qualified in 2005 from the University of Liverpool. In 2008, with his business partner, he co-founded, Ollie & Darsh, a private aesthetically focused GDP based dental clinic in the centre of Liverpool. His clinical focus and interests are around delivering ortho-restorative aesthetic solutions to his patients in a minimally invasive way.

He is a founding member of the European Society of Aesthetic Dentistry and is also a member of both the British and American Academies of Cosmetic Dentistry. He has also lectured nationally as an instructor for both Invisalign GO and 6 Month Smiles.



Lloyd & Whyte provide professional financial planning and insurance advice tailored to dentists. Having been in partnership with the BDA for over 20 years, they have helped countless dentists take care of what matters to them. From reviewing pension plans to understanding legislation, it always helps to have an adviser with expertise in serving your profession. Lloyd & Whyte's market leading practice insurance is one of many products offered to protect your business.


5.5 hours CPD

The seminar meets the educational criteria set by the GDC for verifiable CPD (5.5 hours) and is certified by the British Dental Association.




 If you wish to stay overnight during the event please contact MICE Concierge our appointed hotel booking agency by email or call
01438 908770.

How to book




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020 7563 4590

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Then use the pink 'Register' button at the top right of this page to book the lecture for this event.

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If booking online, please email us any dietary requirements.



​BDA members: £145

Non-members: £195

​Dental Care Professionals: £95

All costs includes refreshments, a standing buffet lunch and course documentation (where applicable). This event is exempt from VAT.


​​Full terms and conditions (including cancellation policy)​​