West of Scotland - Success strategies in advanced whitening

Linda is a third-generation dentist born in Cape Town, South Africa. She graduated from Wits Dental School in 1984 before moving to the UK in 1985 to expand her career. Specialising in tooth whitening and minimally invasive dentistry, she has authored four textbooks, with her first translated into five languages. A respected global lecturer since 1989, Linda has presented her research worldwide. In 2011, she founded the Dental Wellness Trust, a non-profit focused on improving oral health in underprivileged communities, particularly through the LiveSmart supervised tooth brushing programme. This initiative supports over 20,000 children in South African townships and 12,000 in the UK, also offering screenings, fluoride applications, and outreach dental care in partnership with the University of Western Cape (UWC). Their collaboration has led to multiple research presentations at the IADR and mobile dental outreach efforts. Awarded the British Empire Medal in 2017 and the John Tomes Award by the British Dental Association in 2023, Linda has been recognised for her significant contributions to dentistry. She also co-founded the Women Dentists Network in 2020 to support female professionals. Linda continues to manage a busy London-based specialist dental practice, while lecturing, writing, and enjoying time with her four sons and grandchildren. Linda was awarded an MBE in the 2025 King's Birthday Honours List for her services to dentistry and to charity.