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​National Smile Month 2018 - lend your support



The BDA is encouraging dentists to support National Smile Month, the campaign run by the Oral Health Foundation to raise awareness of the importance of good oral health.


Dentists and their teams can take part in activities between 14 May and 14 June 2018, and promote key health messages to their patients using the dedicated resources.


National Smile Month highlights three key messages, to help develop and maintain a healthy mouth:


  • Brush your teeth last thing at night and on at least one other occasion with a fluoride toothpaste;
  • Cut down on how often you have sugary foods and drinks;
  • Visit your dentist regularly, as often as they recommend.

As new figures from Public Health England show continuing deep inequalities in children's oral health the message remains as important as ever.


Share on social media

Dentists are encouraged to use the BDHF's hashtag on Twitter #smilemonth and post a #mysmileyselfie using the 'smiley' stick.


Tell us what you are doing

We'd love to hear about what you and your team are doing for National Smile Month, please get in touch and tell us.


Give Up Loving Pop - Kind to Teeth

gulp is a new campaign which aims to raise awareness of the health harms associated with over consumption of sugary drinks.


To mark National Smile Month gulp has launched a new early years campaign Kind to Teeth to help promote healthier drink choices for the under-5s. 


The campaign is aimed at parents and carers with a view to encourage water and milk for babies and children and raise awareness of the health risks associated with consumption of sugary drinks. Kind to Teeth has been developed by registered nutritionists, early years and dental health specialists, including the BDA .


Commenting on the Kind to Teeth campaign, BDA Health and Science Committee Chair Russ Ladwa said:


“Tooth decay is the number one reason for hospital admission among children. The Give up loving pop ‘Kind to Teeth’ campaign is fantastic for your teeth and is a cheap way to help your kids maintain a healthy smile.


Consuming too many fizzy drinks is rotting our teeth, as well as piling on the pounds, but the ‘diet’ versions are also damaging to teeth. These are highly acidic and over time will wear away the surface of the teeth. Fizzy drinks are by far the biggest factor in causing dental erosion among young children and teenagers.”


A suite of poster designs, social media resources, videos, briefing papers and FAQ’s, information leaflets, and pop up banners are available to support the campaign.