Contents
What is a personal brand?
Why the idea of personal brand is important
Working out your brand
Maintaining your personal brand
Types of personal brand
Risks and issues to consider
What is a personal brand?
Your brand is what someone says about you when you are not in the room. But we can control these messages to a large extent.
Branding more often applies to dental practices as businesses but for dentists selling a service it can apply to individuals too.
Being cognisant of our personal brand is now part of the marketing mix. A strong personal brand that is well managed can lead to a reliable throughput of patients.
