It is difficult to guarantee the success of your business, as so much is out of your control. But setting your fees at a level that covers all your costs and provides you with a target income can go a long way to mitigate uncertainty.
The fee setting process requires a disciplined approach to identifying all your costs and realistically setting an income that covers your general and day-to-day expenses. Building in a buffer allows you to compensate for the unexpected – but keep a check on your final hourly rate. Your fees must remain acceptable to your patients and give a sense of being value for money – if they are too high, your patient loyalty could be challenged.