We are appalled but not surprised by the results of the new BBC investigation that has found that teeth-whitening procedures are still taking place in beauty salons and performed by untrained people.
The investigation found that 'training' is being offered via social media, and illegal strength products with a 50% concentration of hydrogen peroxide are being sold in car parks and down dark alleys.
We have worked closely with the BBC to spell out the facts. These fraudsters are selling dangerous products to the unsuspecting public, at more than eight times the concentrations dentists are legally - and safely - allowed to use.
"In the UK, only qualified dental professionals are allowed to carry out teeth whitening. In the wrong hands, teeth whitening can be extremely dangerous” warns our Chair Eddie Crouch.
“It isn't just the excruciating pain, or the burnt lips and gums, but also the fact that it can lead to nerve damage and even tooth loss.
“The BBC’s investigation has found that these illegal teeth whitening providers are undeterred by the prospect of a criminal record or a fine which, since 2016, can be an unlimited amount."
It’s very clear to us that as things stand the risk still seems worth the reward to these fraudsters.
We urge people not to gamble with their oral health and the government to organise a crack-down on these dangerous practices and mis-selling as an urgent priority.