What to expect
Join Shaz Memon for a practical session on building authentic influence on Instagram as a dental professional. The session will cover content strategy, personal branding, storytelling, engagement, consistency, social proof and responsible online behaviour, with practical examples of how Instagram can strengthen patient trust, professional reputation, referrals and practice growth.
Timings
18:30 Registration
19:00 Lecture - Shaz Memon
20:30 Buffet
22:00 Ends
Learning objectives
Understand why influence, not just reach, builds patient trust and referrals on Instagram
Apply content pillars that build authority and connection with your audience
Recognise how consistency and authenticity translate into practice growth and reputation
Identify practical steps to turn Instagram engagement into new patient enquiries.
Development outcomes
B and D